To “upcycle” means to reuse objects or materials in such a way as to create a product of higher quality or value than the original.

NMB New York upcycles by purchasing rare high quality vintage clothing from vendors all across America, deconstructing them, then using them as fabric to create one of a kind NMB original clothing. Upcycling is a labor intensive process. It takes three weeks to make one of our "Unisex Reversible T-shirt Puffer Jackets".

The environmental benefits of upcycling include: heavily decreasing the amount of discarded materials and waste being put into landfills each year. This reduces the need to use new/raw materials in production, which as a result, helps reduce air pollution, water pollution, greenhouse gas emissions and can often conserve global resources. It takes over 700 gallons of water in order to make a single cotton t-shirt, whereas using a pre-existing t-shirt to make something new requires nearly no water at all.

Only 10% of donated clothing actually gets sold. Buying clothing from vintage stores aids in water preservation, reduces chemical pollution, decreases landfill waste, and helps to lower your carbon footprint.

We understand that today's consumers demand more than just trends; they want to align their values with the products they wear. NMB New York aims to help revolutionize the streetwear landscape by crafting premium, original clothing that doesn't compromise our planet's well-being.